📅 Published: 11th August 2025
📰 Media: The Malaysian Reserve
🔗 Read the full article here
Our managing director, Dr. Timmy Ho has been prominently featured in today’s edition of The Malaysian Reserve, a reputable Malaysian business news daily.
In the article titled “Branding, Online Travel Agencies Choke Hotel Profits“, our managing director shares that investors often enter into the hotel industry under false assumptions, leading to significantly detrimental costs.
Dr. Ho further warns against one-sided management contracts with the brands, the dangers of relying upon area wide aggregated data, along with increasing distribution costs, and ultimately discusses the failing value equation.
Quotes:
“Hotel ownership should be a source of pride, not financial anxiety. But what we are seeing is that investors often enter the industry under false assumptions, and the cost of that ignorance is huge”
“I had to explain to him that he just handed them a blank cheque”
“The real work begins after the ribbon-cutting.”
On the failing value equation: “You are spending more to earn less, and unless asset and value management becomes part of the equation, we will see more projects collapse before maturity”
Read the full article: https://themalaysianreserve.com/2025/08/11/branding-online-travel-agencies-choke-hotel-profits/
Or download the print copy here: