📅 Published: 16 June 2025
📰 Media: Utusan Malaysia
🔗 Read the full article here
We are pleased to share that Dr. Timmy Ho, Managing Director of Pragmatique Sdn. Bhd., was recently featured in Utusan Malaysia, Malaysia’s leading and oldest Malay-language business publications.
In the article titled “Challenges of Malaysian hotel owners in the new era, in the face of costs” (translated) Dr. Ho discusses a failing value equation in light of inflation, increasing development and operating costs of hotels, along stagnating room rates.
[Translated:] “Even in premium locations, having a branded hotel does not guarantee financial performance” Dr. Ho explained.
“Value can be eroded to the extent that lenders are forced to assume an equity position.”
The article highlights the Covid-19 pandemic as a case study, and the lessons learnt which has translated to sustainable business practices today.
📈 If you are a hotel owner, investor, or developer, speak to Pragmatique today to find out Pragmatique’s unique approach to hotel assets in navigating today’s complex and evolving market.